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A Better Burger (and Fries, and Shakes) Soon Coming to a Town Near You

Central Texans who are sick of the same old fast-order burger that tastes like it just came out of a freezer bag are in luck. MOOYAH Burgers, Fries, and Shakes today announced its expansion from Dallas and Houston to the central part of the state.

The expansion is part of an aggressive growth spurt by the brand, which currently has 14 locations open with three additional locations anticipated before the end of 2010. There are plans to open the first out of state locations in Tennessee, Kansas, Oklahoma, Arkansas and additional states in 2011.

49 restaurants are scheduled to open under a Development Agent Agreement with Cathy Amato and Martha Jordan. The first store opened November 1 in Killeen and Waco is scheduled to open early 2011, with Austin and San Antonio soon to follow in the new year.

“We aren’t just growing to grow,” says Rich Hicks, MOOYAH Co-Founder. “These new agreements represent strategic partnerships with passionate people who have solid track records and are enthusiastic about joining us in the better burger business.”

And better burgers are exactly what MOOYAH is all about. Patties are made from 100 percent fresh lean American beef that’s never frozen and doesn’t include additives, fillers or preservatives.

Our Mission is “to deliver the best burger and fry experience ever and have fun doing it,” says Hicks.

Hicks isn’t alone when it comes to believing that MOOYAH can be the best. In 2009, Fast Casual named the brand the #1 restaurant concept of the year in their annual list of “Top 100 Movers and Shakers.”

The business’ growth isn’t all about location, either. They recently proved they’re willing to grow technologically as well with online ordering for faster service and a new loyalty program run via iPhones and Android devices. The loyalty program stems from a partnership with Mobestream Media, the creators of the widely used Key Ring app.

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