There is no question that mobile devices raise extraordinary opportunities and challenges for consumers and marketers alike. Shoppers’ expectations for relevant, personal, and easily accessible mobile experiences will continue to be strong focuses for marketers who are trying maximize the potential of the ever growing number of mobile phones in the United States.
According to a recent survey of more than 25,000 mobile shoppers, the percentage of consumers who redeemed a coupon directly from their mobile device in 2013 rose to 75%, a 5.3% increase from 2012. In addition, the frequency with which mobile coupons are redeemed also increased.
With 80% of shoppers saying that their perception of a retailer would change for the positive if the retailer offered mobile deals and coupons, the burden for marketers is the plethora of mobile advertising opportunities that exist. Where should promotional content be placed? The most effective mobile campaigns deliver utility to the shopper, making the planning and purchasing process more efficient and streamlined.
In the survey conducted by Key Ring, consumers also reported that the biggest influence driving them to make a purchase is “an item being on sale.” 95.5% of shoppers say that they look at a weekly sales circular before shopping and over 50% of mobile shoppers report that they would be more likely to look at the circular if they could access it on their phones.
Key Ring CEO, Chris Fagan, said, “Bringing an intuitive and fast circular experience to our mobile shopping platform has been a great success. Consumers win because they can access over 170 exclusive circulars on their phone. CPG companies and retailers win because they can connect with shoppers during the path to purchase.”
To learn more about mobile shopper behavior and mobile shopper’s expectations, download the Boost Your Mobile Shopper IQ infographic. Find out why mobile marketing is effective and how it can help you tap into the purchasing power of mobile shoppers.
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