DALLAS, Sept. 19, 2011 /PRNewswire/ — On The Border, a full-service, casual dining Mexican restaurant brand, has added a mobile component to its Club Cantina program. On The Border is using Key Ring Reward Cards’ mobile coupon and customer acquisition platform to introduce the mobile Club Cantina program for 150 restaurant locations. Key Ring has increased Club Cantina enrollment by nearly 40,000 members in 3 months’ time. Gerald Mann, SVP Marketing for On The Border said, “We’ve been impressed with the results we’ve seen using Key Ring, especially regarding customer acquisition and offer redemptions. It has proven to be a great mobile marketing tool!”
Key Ring provides a mobile acquisition channel that catches consumers when they are primed to enroll in loyalty programs. With millions of Key Ring users and thousands of new users added each day, the Club Cantina program is consistently exposed to a new pool of potential customers hungry for discounts and information.
Through the mobile Club Cantina program, customers instantly receive offers on their smartphones and then flash the offer to the wait staff as they order. Eliminating the need to print offers for redemption and placing the offers in the mobile channel allowed On The Border to see redemption rates as high as 20%. Sr. Marketing Manager, Kristine Hallingstad, stated, “Behind the scenes the Key Ring team has built an amazingly intuitive program management tool.” Sending offers through Key Ring, the On The Border marketing team has the ability to craft highly targeted local store marketing campaigns and analyze rich data and customer feedback about offers.
About Key Ring Reward Cards
Mobestream Media is the maker of Key Ring Reward Cards, a popular smartphone application available for iPhone, Android, Windows Phone 7 and Blackberry devices. Mobestream works with retailers to extend the capabilities of existing programs through mobile enrollment and digital offers. Additionally, Mobestream works with retailers to create new programs. The company is funded by Austin Ventures.
About On the Border
On The Border is a full-service, casual dining Mexican restaurant brand with 162 restaurants. The menu offers a variety of Mexican favorites, with a focus on fresh, signature and value-oriented Mexican items. On The Border offers the convenience of a To-Go menu. In addition, On The Border offers catering services.