— The Key Ring Story —

From scrappy startup to market leader


It all started with an idea. Tired of carrying around a wallet full of plastic cards for all the loyalty programs he’d joined while traveling for business, Chris Fagan began looking for a solution. He wanted something that would allow him to enjoy the perks of enrolling in as many rewards programs as possible, without requiring him to add anything extra to his wallet.

A longtime veteran of the technology industry, Fagan knew immediately that the solution to his problem was in mobile. Leveraging barcode scanning technology, Fagan launched the first version of Key Ring on the Android marketplace in June 2009.

Based on the immediate response and consumer demand for the app, Chris knew he was onto to something big.  In its first year on the market, Key Ring had 400,000 installs. That number quickly grew to 1 million, and now stands at more than 10 million just four years later. During that time, Key Ring has evolved from a basic mobile wallet for loyalty cards into a total shopping solution, providing consumers with access to exclusive deals from their favorite retailers and CPG brands.

Key Ring goes live on the Android marketplace.
Key Ring debuts its first iPhone app.
Added coupons and the ability to join loyalty programs via the Key Ring mobile app.
Basic services offered for retailers through the Key Ring Partner Platform: mobile enrollment, geo targeted offers, etc.  First app to support load to card coupons! 
Key Ring receives Series A funding from Austin Ventures
Key Ring 2.0 launched.  More offers and slick new interface
Added weekly sales for over 170 major retailers
Key Ring is acquired by Gannett Inc., (now TEGNA)
Key Ring releases ‘Key Ring 3.0” to add more shopping features and utility to the app
CPG and Shopper Marketing solutions offered through Key Ring
Key Ring wins Digiday Mobi Award in the Best Mobile App for Retail/E-Commerce category
TEGNA, formerly Gannett Co. Inc., completes spinoff into new publically traded company
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